Hanzel was a jolly Dutchman with a white shirt and a vest who liked to make cheese almost better than anything else in the world. He liked it so much that Hanzel was positive that his cheese was by far the best in the whole county of Leyden. Problem is every farmer for miles around insisted that their own was superior to any other made in all of Holland and that lead to quite a hullabaloo on market day. There were rows and rows of stalls in the cheese section of the market, and the competition was fierce. Many if not all of them had banners in varying colours advertising their wares. The bolder ones went even farther and hired drummers which added to the din. Even the shyest had to resort to calling out the virtues of their special product.
And what was the result? No one got very much business.
Friends, I feel very much like that bewildered Dutchman. Since the market has been opened wide to thousands of authors through the advent of self-publishing we are being drowned in a cascade of literature just at the time when technology is causing the interest in paper books to wan. Tell me, what should I do? If you have any advise, anything at all, please let me know.
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